EcomLuxury is a Belgian e-commerce business focused on premium and luxury-oriented products, combining digital retail, carefully developed brand identities and online distribution across European markets.
EcomLuxury develops and operates premium e-commerce activities through dedicated online stores, digital sales channels and selected marketplaces. Alongside its core e-commerce operations, the business develops and manages a portfolio of registered trademarks and the commercial activities associated with them.
As part of its e-commerce activities, EcomLuxury develops and manages the commercial presence of the following registered jewellery brands and their official online stores.
The international English-language brand within the portfolio, dedicated to premium jewellery centred around the iconic blue heart concept.
A French-language registered brand within the EcomLuxury portfolio, supporting the commercial development of the jewellery collection in French-speaking markets.
The French typographic form of the brand, separately registered as part of the EcomLuxury trademark portfolio and associated with the same official French-language commercial presence.
EcomLuxury is the commercial identity of a Belgian sole proprietorship primarily active in e-commerce, with a focus on premium and luxury-oriented products. The business is officially registered in Belgium under enterprise number 0723.409.172.
Its activities include online retail through dedicated e-commerce websites, digital sales channels and selected online marketplaces, together with the sourcing, presentation and commercial distribution of products.
Brand development forms an important part of this e-commerce strategy. EcomLuxury develops and manages registered brands with their own identities, product positioning and dedicated online presence.
This digital-first approach combines premium product presentation, coherent brand positioning and a carefully considered customer experience across the markets in which EcomLuxury operates.
EcomLuxury's core activity is premium digital commerce. The business develops online retail activities through dedicated brand websites, selected digital marketplaces and other e-commerce distribution channels. Its approach combines carefully selected products, premium presentation and strong individual brand identities while maintaining a consistent commercial and customer experience.
EcomLuxury is the commercial business identity under which the registered trademark owner conducts the e-commerce activities associated with Heart of the Ocean®, Coeur de l'Océan® and Cœur de l'Océan®. EcomLuxury operates the corresponding online stores and manages the commercial development and brand positioning associated with these trademarks.